Mstar Online:
Mission & Event Design
Worked with developer NetMarble, and various entertainment agencies to localize Mstar Online in Singapore and Malaysia.
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The SAM server has merged with the Taiwan server.
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GENRE: K-pop, music game
PLATFORM: PC, online
COMPANY
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JOB TITLE
Product Manager​
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RESPONSIBILITIES
I was responsible for live operations. Most of my time went to designing live events and coordinating teams to implement these updates in biweekly patches. I brought 4 major patches to the game.
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I really enjoyed my time working on Mstar Online. It was a lot of work to bring the game up to date and iron out all the kinks, but it was worth all the effort to make my players happy.
Loot-drop event
Goal: increase active players, PCU
HOW I CHOSE THE PRIZES
I first classified the 3000 items using the following traits
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utility vs. cosmetic
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useful for early progression vs. late game
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expected impact on virtual economy's balance
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To ensure that the prizes catered to a variety of players, I also identified player profiles
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Players who liked the pet system
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Players who liked the housing system
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Players who liked the dress-up system
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Players who wanted higher stats
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With this loot box prize variety, I wanted to introduce and entice players who weren't using some of the other systems to try them out.
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WHAT WENT WRONG
Unfortunately, some players would play solo in locked rooms to farm these boxes. Although PCU and active users increased, I did not achieve my secondary goal of social interaction.
Following this, I designed other events to be more socially inclusive such as BINGO and KING OF KINGS:
Examples of events I designed
 I designed a BINGO styled event for players. I designed tasks to cover different features of the game, giving players freedom and also encouraging players to try out other parts of the game. |  I designed and implemented a double-elimination style online tournament. Although Mstar Online is positioned as a largely casual game in other servers, the game mechanics are skill required competitive game. I built a competitive niche, recognizing and rewarding skilled players. The event did so well, it became a seasonal tournament. |  I wanted to give users back more value than they spent using coupons. Coupons also allow players to try out a whole new outfit, which may convert to sales. |
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